We have entered a very competitive era in online marketing. According to experts, brands need to broaden their horizons if they want to cut through the content noise. They need to pay attention to deeper engagement, cover more unique topics, and invest on visual content to capture the online audience’s attention.
For the latter, marketers have plenty of options, including videos, slideshow presentations, and VR content. But when it comes to cost-efficiency and versatility, no other content type can match the value of infographics.
Here are some of their top three benefits:
- Easily Redistributable – Infographics are well-suited for every known content distribution channel — from newsletters to blog posts. They can also be easily repurposed into slideshows with the help of image editing software.
- Affordable – Not only are infographics cheaper than videos, they can also be handmade with online design tools like Canva. A professional designer, however, is recommended if you want a 100% unique and branded infographic.
- Flexible – An infographic can contain different types of data visualizations to fit your big ideas, making it the “swiss army knife” of visual content. It can utilize Venn diagrams, timeline, charts, lists, and other forms of graphical content.
On paper, infographics do seem like they’re perfect for getting your point across to your target audience. But do they actually deliver?
Here are 4 stats that prove you should start using infographics for your marketing:
1.) Infographics can increase web traffic by 12%
In an internet-driven economy, traffic is the lifeblood of any online business. Without traffic, you can’t generate leads. And without leads, you’ll eventually run out of income to sustain your company.
With infographics, you can boost traffic to your content by up to 12%, according to Demand Gen Report.
- Web users cling to value, which infographics can deliver through quality, bite-sized information that are relevant to their journeys. Just address their pain points and implement aggressive promotion tactics to spread your infographic.
- Fortunately, infographics are known to perform incredibly well in social media, which leads to another important statistic:
2.) Infographics generate 3x more engagement in social media
Statistics show that infographics receive 3x more engagement than any other type of content in social media — resulting in more likes, comments, shares, and “reactions” on Facebook.
The more engagement you generate, the more visible your infographic becomes. This means you can exponentially grow your social presence with the right approach — exposing you to more qualified leads and potential influencers.
- Remember to include plenty of branding elements that lead social media users back to your website.
- You can maximize your success by using a social media management platform like Buffer and scheduling posts based on your audience’s most active times.
- Make it easier for your audience to share your infographics with tools like AddThis Image Share.
3.) Infographics are 30 times more likely to be read than text
An infographic garners attention regardless if it’s through social media or not. When used in your blog, it is 30x more likely to be read than a post that only contains text. This means you’ll have more opportunities to get your brand’s message across and introduce concepts that stimulate the demand for your products or services.
- Don’t waste precious web traffic by forgetting to have a lead capture strategy in place. Once users are satisfied with your content, they should be more willing to become newsletter subscribers or paying customers. You just need to give them one extra push with the right call-to-action (CTA).
- Although infographics perform better than text, try to write at least 600 words to accompany them in your blog posts. This will enable you to expound your key ideas and optimize your post for SEO.
4.) People remember 65% of information when presented in visual form
A study by the European Journal of Cognitive Psychology revealed that people remember 65% of information if it’s presented in visual form. In comparison, they’ll only remember 10% of that information if they received it through hearing or plain text. This means infographics, along with videos, photographs, and even memes, can leave a lasting impression on your audience.
- Being distinguished from similar competitors is a crucial step to brand growth. If you want your unique value propositions to be remembered, consider using an infographic in your website’s “About” page.
- Infographics are also useful for relaying step-by-step information. Use them to present tutorials on how to use your product or service.
Ready to take your content marketing to the next level? Just like any other strategy, you need to be pragmatic and well-informed before every decision. Click here for more tips on how you can creatively spread your message in infographic form.