Raise your hands if you have ever received unsolicited social media marketing advice.
Who likes this website?
Wow. Everyone, huh?
It seems that the majority of people you meet have content marketing ideas they believe can transform your online and social media presence.
Good intentions aside, how do you separate the right advice from the bad suggestions from the insane babbling?
This infographic of 30 social media tactics will put you on the fast track to success.
It is drawn from some of the world’s leading branding and social media experts.
I would like to thank my Content Partner Barry Feldman for this Infographic’s creative script.
As you can see, Some of the advice is very simple and straightforward, as the best ideas always are. Here is a summary of what you will learn.
SEO and Content
Invest time and energy intelligently when creating webpages worthy of your company’s brand.
SEO – more than meets the eye
SEO (Search Engine Optimization) is the buzz word today, and rightly so.
Research gives us two facts that explain why this is –
- More people prefer to type names in a search engine to typing in the web address box.
- Less than 10% of searchers venture beyond the first page of results.
Taken together, this means that any time and effort you invest in your website without SEO in mind is largely wasted. Keywords are crucial to your search ranking.
Learn the relationship between SEO, keywords and current trends.
Combine this with branded webpages that offer exciting, fresh content to keep them coming back for more.
Identify and learn from market leaders
Many of the companies and individuals who are most successful at content marketing share the same social media tactics. Pay special attention to their timing, their tone and the variety of content.
Identify the common themes responsible for their success and make them your own.
Images are a powerful part of the social media fabric.
Whether you use downloaded stock images, create your own collages or use the increasingly popular customized infographic, focus on the visual. People remember more of what they see than what they read.
Discover who your followers are. Use hashtags to find out what your target demographic is talking about. Join the conversation. Abandon the entrepreneur’s voice and be more casual. Don’t just talk; ask questions.
People love to share and tag photos of themselves – post your own and your team’s.
Timing is an important factor. Make sure that you post at a time when most of your followers are active on social media. Respond to queries and suggestions promptly and positively.
Competitions and giveaways give a huge boost to content marketing. Reward your regular visitors.
One-to-one relationships are a golden social media marketing tactic. Focus on bloggers and other influencers in your niche and create a mutually beneficial association.
Be pro-active in getting followers.
Whether at your own live event or anywhere else, asking people to follow you can be a great social media tactic.
Experts say that simply adding a pop-up to your website that asks visitors to follow you is another effective social media trick. Apparently, it can double your social media traffic in just one month!
Don’t overdo it.
Internet users dislike being hounded when they are online. No one minds a gentle nudge, but Push too hard and you could easily end up with a Spammer label.
Getting rid of that label is a lot harder than earning it.
First name Spam, last name Mer.
Pay attention to Analytics
Infographics – beautiful and intelligent.
Basic analytics are provided free by Google and other companies. They allow you to monitor and understand how people interact with your content. Learn what your clients want, what works and what you should change.
It can also tell you where your traffic comes from and where it goes so you can streamline your online ad campaigns to create a stronger web presence.
Social media campaigns are a part of your whole business model. Like anything else that is worth it, they take effort and time to reach their peak. You already know your goal; be patient and enjoy the journey.
Perhaps the most basic takeaway from this isn’t even a social media trick at all – try to see things from your followers’ eyes.
The odds are that they would enjoy and dislike the same things you would. The simple question, “How would I react to this?” can work wonders in planning your content marketing strategy.
If you do need assistance, engage the services of social media marketing strategists. Besides their knowledge of the genre, they will also be able to hook you up with graphics designers, infographic design agencies (like us) and content creators for the strongest battle plan.
Author –Vikas Agrawal is the co-founder & owner of Infobrandz, A creative designing service known for top notch Infographics, Presentations & Ebooks and whitepaper designing.