Say More with Less: Infographics Designs

Infographics Designs have become a major tool for marketing campaigns with the increasingly various mediums available for the job. Because of the increasing  use of this tool, many companies are starting to wonder if this instrument for marketing is something that is worth investing in when they want to get a lot of information out to their customer base.

If you are satisfied with the  incoming traffic on your website and with the sales brought by black and white marketing text, you have no need for this visual marketing tool. If you are like the rest of us and have your eye on a bigger prize, infographics designs are worth looking at.

With the right use of information, balanced with tasteful colors, eye catching infographics designs , illustrations and typography, you can create a marketing campaign that will improve your bottom line many times over.

Whether you want to raise awareness for a good cause, educate teenagers or start a conversation around your product, infographics have their place in your campaign. Infographics are especially popular in social media because people can share your idea and promote your message when they like it. They can also be taken advantage of through newspapers or even large format print media. Educational institutes will create infographics that will be printed on large display walls to teach children the importance of water conservations. Large companies will want them to train new employees about their corporate structure or product. Anytime there is a lot of information to pass on, a lot of boring information to pass on, infographics are a helpful tool that will help do the job while keeping everyone interested.

Infographics designs are all about showing your audience what you want to say. There are times when words fail us. There are some situations, facts, statistics and products that fail to bring the right reaction unless they are visualized. Facebook, Instagram and Pinterest are so popular today because of the pictures they are able to show to users. People just happen to prefer looking at images better than reading too much text. Most people will stop reading an article a paragraph in, and retain even less. There is a reason why kids are taught how to learn to read by having them associate basic words with pictures. This concept is best taken advantage of through infographics.

With the right visuals, you can impart knowledge about big figures related to your product and create a hype. People will look at images and text that stands out without reading all of it. With infographics, companies can make sure that the little they do read is enough to make a difference. With colors that are easy on the eye, and images that are fun to look at, you can target any audience and communicate more with fewer words.

People will look at whatever appeals to the eye. When you are trying to communicate a large amount of information, and you want your audience to be informed about your topic not just for its name, you can make successful use of this visual tool. Using creative charts to impart the gist of statistics and using the right graphics, show your reader what you are trying to say. Stop saying too much when you can show it.

Avoid Information Overload with Infographic Designs

For marketing campaigns, infographic Designs are an interesting and engaging device that can bring huge benefits and returns.

Through the use of infographics, you can give your audience double the information, using a quarter of words while ensuring maximal retention.

The first important thing in your infographics is the information you put in it. Every infographic has to have a topic and the audience get a meaningful message out of it. This information should revolve around your product or cause and encourage the reader to think about it after he is done looking at the image. Everything in the infographics should be based around it. This requires a lot of research not only in the subject of the infographics but also the target audience. What is the target audience interested in knowing? What information about this is widely known? What is unique and interesting?

The second and probably the most important element in your infographics will be the graphics. How you take the information and translate it into an illustration is very important. You don’t want to “tell” your audience what you are trying to say. You want them to see something that will help them figure out the conclusion themselves. Complicated situations require explanations big words but with the right illustrations the need for any long clarification is removed. When the graphics actually mean something and illustrations serve a purpose they end up being more useful than just pretty fluff that should be ignored.

Another useful element that goes closely with illustrations is charts. Statistics are boring. People’s eyes glaze over as soon as they have to read too many numbers. People scrolling through their Facebook page are not likely to stop to look at a bunch of unintelligible numbers they don’t care about. What they will stop at is an infographic that is a captivating combination of charts and illustrations and information compiled together beautifully to create eye candy. They will not look at the your impressive number if it is mixed in with several other numbers. However, if you mix your facts with illustrative figures, they will know what you are trying to communicate without having to squint their eyes and read everything. For this reason, charts and illustrations should be utilized as much as possible in infographics.

Once you have your information and illustrations sorted, you can move on to picking the right colours and fonts. You want to make sure the colours are neutral enough to be easy on the eye but bright and distinct enough to grab attention. Make sure the colors you use help your cause and also encourage your audience to look longer. You don’t want your audience to get distracted by color. The same goes for typography. While it can be fun to go crazy with all the different fonts available, make sure it is to the point and gets the message across. Simple but tasteful will take your message a long way.

With these elements, you can ensure your audience does not have to deal with word vomit, or work to get to the important information. You can just give them what they need on a pretty silver platter.

Marketing with Infographics Design

To start with, you want to make your infographic is catchy and interesting. Does it have something to say that hasn’t been said before? Is there a little known fact on there that stands out and has meaning for your audience? Does it start a discussion? You want to make sure it doesn’t say too much, but does create interest with few words. The content should be relevant and useful.

Once you have your information and topic together, you will move to the graphics stage. You want to make sure it is appealing to the eye and offers art that people would want visible on their pages. Your information has to be turned into illustrations that bring meaning to the subject. Fun, creative infographics design , implemented in the right places at the right time are sure to bring your cause the attention you want it to get After you have worked with our graphic designers to create a meaningful, inspirational and educational infographic, it is all about getting it out to the right audience. You want to make sure it is out there, is appreciated and is spread out to a wider audience.

The infographic should be organized and professional. It should not have so much going on that is confusing or distracting. If content is all over the place with no sense of direction, flow or meaning, your final representation will be rendered useless. There should be certain areas in the infographic, usually the center, top of bottom that highlight your central idea. The reader should be directed to look at these areas rather than having to look at the whole thing without knowing what to focus on.

Once your infographic is ready, make sure your readers know you want them to share it. Start out with your network. Ask your friends, colleagues, everyone you know to share it on their media if they like it. Make sure its on different websites. Blog about it. Discuss it on your page. Make it easy for them to share it. Provide short links that they can copy and paste onto their Twitter accounts or Facebook pages and share with their network. The format should be optimized for comfortable viewing on computer screens, tablets and smartphones. Add a “pin it” link. You want to make sure your infographic is not limited by being available only on certain sites or screens. In effect, your infographic will become a portable marketing tool that will travel with your audience.

If you have created a successful infographic, it will be “shared” by users and commented on. You will be able to impart challenging information in a small amount of time, to a large audience gracefully and efficiently. That is the beauty of infographics.

Top Uses of Infographics

Anyone trying to train a large group of people who aren’t interested in learning the subject will know how hard it can be to transfer challenging information in ways that it is absorbed and retained by the vast majority.

With an infographics, you can display complicated information so that your audience remains engaged and interested. Because infographics are designed to be attractive and fun to look at, you audience will look at it longer and learn more.  You can take a bunch of data from surveys and research and showcase it in a way that the main numbers and findings stand out. Your data will be presented in a way that makes people stop and wonder what the post is about.

By presenting information in the right balance of text and design, you can use an infographic as an efficient recruiting method. An infographic will inform potential candidates about job expectations and responsibilities in a structured way that emphasizes the important areas while communicating information about  your company in a non verbal method. Because of its attractive look, it will also get a lot of attention so that it gets a diverse audience, giving you a wider pool of applicants to choose from for the job.

An organized infographic that stands out will help you get your message out at a larger scale. Because of its portable nature when it is shared on social media and viewed on several devices, your infographic will get more than a small local audience. You will be able to get your message out to people in all corners of the world. This works as a great tool if you are working on a product launch and want to get some information out there. Also, if you start a discussion related to your cause, your logo will be implicitly viewed by a large audience increasing your brand awareness. So when that product launch comes by, the name won’t really be new anymore, making it more trustworthy and likely to succeed.

Infographics are a great tool when you need to compare facts and figures. Writing whole paragraphs of information is not nearly enough to get your point across.

While some will read everything, many of your facts might get jumbled in the words or even lost in translation.

When that same message is presented with the facts next to each other in a visual way, people will understand it better. The pictorial representation will tell way more in less space and time that than any writing.

Whatever you are using your infographics to talk about, you will benefit from its publicity and popularity. From better SEO because of increased traffic from your link, to a better informed audience,  your organization or cause will benefit from your visual representations online and on paper. Because this is something so important, and hard to get right, we recommend hiring experts to ensure you get the right infographic the first time around. Not every designer can make it. It is an art perfected with practice. Make sure your infographic is designed right with just the optimal amount of text and usage of complimentary colors so it can bring you the benefits that only a well thought infographic can bring.

Marketing Tools for Your Infographic Design

The way you market you website includes everything from the way your audience finds out about you, to the way it feels while they are visiting any of you’re your landing pages and the way your visitors communicate with you.

The first step in your marketing process is to inform potential visitors about your website. You can do this by working on your content for search engine optimization. This just means that you want your content to show up at when you potential audience searches the internet for topics relevant to your website. You want them to find you when they search for a keyword on Google or any other search engine.

A popular and easy method you can use to inform clients is through advertising your website on other websites. By customizing your advertisements and showing them at the web pages, you can gain traction and get to the relevant audience. Offer deals on Facebook, Amazon Local or Groupon to get your name out there and increase your traffic.

Another way to raise awareness about your company is to share useful and interesting infographic design appropriate to your website in social media. Remain active on Facebook, Twitter and other social websites and submit posts about current trends and popular issues.

The challenge here is not just to talk about something that is popular but bring something new to the table.

You don’t want to be the follower that just re-tweets facts that have been already discussed. Instead be the one who brings additional facts that should be thought about in light of the trending topic. You can successfully do this through infographic design, short surveys and by encouraging debates in your posts.

Once you have got that coveted click to your website, each of your landing pages should be designed to be welcoming, interesting and useful. You should have the right mix of visual content and text to encourage a pleasant time on the website. Navigation to other pages should be easy without being intrusive or distracting. You want the user to stay longer and click through the website. You don’t want that your content to be hard to read and too disorganized to understand. You want to use simple colors that are soft to the eye and a layout that creates a flow of information rather than a bunch of disjointed boxes. This is easily achieved through use of infographics.

Your current marketing efforts should only take up half the time. The remaining half should be spent analyzing your current traffic so you can make changes to future marketing strategies. Keep an eye on where you are getting most of your traffic from so you can assess where you need to improve. What are your most popular landing pages? How long does a reader stay on each landing page? Which landing page leads to the most clicks to other pages on your website? It is only after you have this data can you look for ways to improve your website and your marketing strategies. Maybe there are certain topics that your website is better at than others. Maybe there are certain colors used or layouts that are more appealing to your target audience. Analysis of your website usage can give you rare insights that will help your bottom line in the long run.