Through the use of infographics, you can give your audience double the information, using a quarter of words while ensuring maximal retention.
The first important thing in your infographics is the information you put in it. Every infographic has to have a topic and the audience get a meaningful message out of it. This information should revolve around your product or cause and encourage the reader to think about it after he is done looking at the image. Everything in the infographics should be based around it. This requires a lot of research not only in the subject of the infographics but also the target audience. What is the target audience interested in knowing? What information about this is widely known? What is unique and interesting?
The second and probably the most important element in your infographics will be the graphics. How you take the information and translate it into an illustration is very important. You don’t want to “tell” your audience what you are trying to say. You want them to see something that will help them figure out the conclusion themselves. Complicated situations require explanations big words but with the right illustrations the need for any long clarification is removed. When the graphics actually mean something and illustrations serve a purpose they end up being more useful than just pretty fluff that should be ignored.
Another useful element that goes closely with illustrations is charts. Statistics are boring. People’s eyes glaze over as soon as they have to read too many numbers. People scrolling through their Facebook page are not likely to stop to look at a bunch of unintelligible numbers they don’t care about. What they will stop at is an infographic that is a captivating combination of charts and illustrations and information compiled together beautifully to create eye candy. They will not look at the your impressive number if it is mixed in with several other numbers. However, if you mix your facts with illustrative figures, they will know what you are trying to communicate without having to squint their eyes and read everything. For this reason, charts and illustrations should be utilized as much as possible in infographics.
Once you have your information and illustrations sorted, you can move on to picking the right colours and fonts. You want to make sure the colours are neutral enough to be easy on the eye but bright and distinct enough to grab attention. Make sure the colors you use help your cause and also encourage your audience to look longer. You don’t want your audience to get distracted by color. The same goes for typography. While it can be fun to go crazy with all the different fonts available, make sure it is to the point and gets the message across. Simple but tasteful will take your message a long way.
With these elements, you can ensure your audience does not have to deal with word vomit, or work to get to the important information. You can just give them what they need on a pretty silver platter.